Management

Marketing Managers

SOC 11-2021

Plan and lead campaigns that grow demand for a company's products or services.

The job

Median pay

$167k

$123k to $216k typical range

Outlook, 2025 to 2035

Growing fast

+6.9% projected

Openings a year

34k

BLS projection

Typical education

Bachelor's

Our model

AI displacement risk

High

How much of this job AI may do instead of the person

Works with AI

5/100

AI alongside the person rather than instead of them

AI exposure

82nd pct

More exposed than 82% of occupations · modeled estimate · 66th pct in Microsoft's data

Future-proof

60/100

Take the next step

Weigh it against Sales ManagersPay, outlook, entry and AI exposure side by side See where it pays mostMassachusetts leads at $212k; every state is below Find careers like itOpen the map at Marketing Managers and explore its neighbours See open jobsMarketing Managers roles hiring now Learn the skillsCourses for Marketing Managers, who lean most on reading comprehension Real pay & reviewsWhat Marketing Managers say they actually earn

Key skills

Reading Comprehension
Active Listening
Speaking
Critical Thinking
Active Learning
Monitoring

Pay and jobs by state

BLS OEWS May 2025, 51 states. Sorted by jobs; per 1,000 is jobs per thousand workers in the state; vs national compares that rate with the country's. A tilde marks a figure estimated from the parent occupation group where BLS publishes none.

State	Jobs	Per 1,000	vs national	Median pay
California	54,660	3.0	1.2×	$194k
New York	54,000	5.6	2.2×	$181k
Texas	44,680	3.2	1.3×	$148k
Florida	24,820	2.5	1.0×	$143k
Illinois	21,140	3.5	1.4×	$163k
Massachusetts	14,270	3.9	1.5×	$212k
Pennsylvania	13,840	2.3	0.9×	$151k
New Jersey	13,510	3.2	1.2×	$180k
North Carolina	10,790	2.2	0.9×	$165k
Ohio	10,620	1.9	0.8×	$132k

All 51 states

State	Jobs	Per 1,000	vs national	Median pay
Washington	8,880	2.5	1.0×	$172k
Georgia	8,510	1.7	0.7×	$161k
Minnesota	8,500	2.9	1.1×	$173k
Tennessee	7,730	2.4	0.9×	$132k
Virginia	6,890	1.7	0.7×	$188k
Michigan	6,620	1.5	0.6×	$139k
Missouri	6,550	2.2	0.9×	$131k
Maryland	6,510	2.4	0.9×	$154k
Utah	6,100	3.5	1.4×	$140k
Colorado	6,010	2.1	0.8×	$183k
Connecticut	5,800	3.4	1.4×	$169k
Oregon	4,960	2.5	1.0×	$162k
Wisconsin	4,890	1.7	0.7×	$134k
Arizona	4,870	1.5	0.6×	$132k
South Carolina	3,760	1.6	0.6×	$143k
Washington DC	3,470	4.9	1.9×	$177k
Nevada	3,430	2.2	0.9×	$108k
Indiana	3,350	1.0	0.4×	$136k
Iowa	2,210	1.4	0.6×	$131k
Kentucky	1,930	1.0	0.4×	$129k
Nebraska	1,910	1.9	0.7×	$111k
Arkansas	1,860	1.4	0.6×	$137k
Kansas	1,570	1.1	0.4×	$155k
Alabama	1,540	0.7	0.3×	$120k
New Hampshire	1,460	2.1	0.8×	$143k
Oklahoma	1,420	0.8	0.3×	$127k
Idaho	1,320	1.5	0.6×	$142k
Maine	1,320	2.1	0.8×	$135k
Montana	1,144	2.2	0.9×	$166k~
Rhode Island	1,132	2.3	0.9×	$169k~
Delaware	1,060	2.2	0.9×	$195k~
Louisiana	940	0.5	0.2×	$121k
Vermont	880	2.9	1.1×	$142k~
New Mexico	800	0.9	0.4×	$123k
Mississippi	770	0.7	0.3×	$101k
Hawaii	570	0.9	0.4×	$118k
West Virginia	300	0.4	0.2×	$99k
Alaska	240	0.7	0.3×	$116k
South Dakota	220	0.5	0.2×	$168k
North Dakota	180	0.4	0.2×	$126k
Wyoming	100	0.4	0.1×	$162k

Top metro areas

New York-Newark-Jersey City, NY-NJ54,730 jobs · $193k median
Los Angeles-Long Beach-Anaheim, CA18,550 jobs · $172k median
Chicago-Naperville-Elgin, IL-IN17,400 jobs · $165k median
Dallas-Fort Worth-Arlington, TX16,320 jobs · $155k median
Boston-Cambridge-Newton, MA-NH11,940 jobs · $214k median
San Francisco-Oakland-Fremont, CA11,170 jobs · $220k median
Houston-Pasadena-The Woodlands, TX8,930 jobs · $153k median
Washington-Arlington-Alexandria, DC-VA-MD-WV8,900 jobs · $181k median

Where this ranks

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Pay and outlook from BLS (OEWS 2025, Employment Projections 2025-2035). Skills and work activities from O*NET 30.3. AI exposure and future-proof scores are modeled estimates. How these numbers are made.