Business & Financial

Market Research Analysts

SOC 13-1161

Measure what customers want and how a market is moving, then brief the decision makers.

The job

Median pay

$79k

$58k to $108k typical range

Outlook, 2025 to 2035

Growing fast

+7.0% projected

Openings a year

82k

BLS projection

Typical education

Bachelor's

Our model

AI displacement risk

Very high

How much of this job AI may do instead of the person

Works with AI

3/100

AI alongside the person rather than instead of them

AI exposure

95th pct

More exposed than 95% of occupations · modeled estimate · 97th pct in Microsoft's data

Future-proof

46/100

At a glance

The AI read on Market Research Analysts: 95th percentile exposure, very high displacement risk, 3/100 working with AI, leaning toward displacement. Where the projection for Cost Estimators is -3.1%, the figure here is +7.0%. Typical entry-level education is a bachelor's degree. The $78,760 median for Market Research Analysts runs 17% above the typical occupation we cover, but in line with the median across Business & Financial. Projected employment change for 2025 to 2035 is +7.0%, 3.3 points above typical growth across the occupations we cover. BLS projects about 82,000 openings a year, a bigger pool than most occupations here.

Take the next step

Weigh it against Web DevelopersPay, outlook, entry and AI exposure side by side See where it pays mostMassachusetts leads at $102k; all states are listed below Find careers like itOpen the map at Market Research Analysts and explore its neighbours See open jobsMarket Research Analysts roles hiring now Learn the skillsCourses for Market Research Analysts, who lean most on reading comprehension Real pay & reviewsSelf-reported pay and reviews on Glassdoor

Similar pay in Business & Financial

Key skills

Reading Comprehension
Critical Thinking
Active Listening
Writing
Speaking
Active Learning

Pay and jobs by state

BLS OEWS May 2025, 50 states and DC. Sorted by jobs; per 1,000 is jobs per thousand workers in the state; vs national compares that rate with the country's.

State	Jobs	Per 1,000	vs national	Median pay
California	119,070	6.5	1.1×	$95k
New York	80,500	8.3	1.4×	$99k
Texas	63,350	4.5	0.8×	$73k
Florida	60,770	6.1	1.1×	$75k
Illinois	40,560	6.7	1.1×	$79k
Massachusetts	39,710	10.9	1.9×	$102k
Pennsylvania	31,040	5.1	0.9×	$69k
North Carolina	30,700	6.2	1.1×	$78k
Colorado	27,880	9.7	1.7×	$93k
Georgia	27,810	5.7	1.0×	$76k

All 50 states and DC

State	Jobs	Per 1,000	vs national	Median pay
Ohio	27,370	4.9	0.8×	$73k
Virginia	25,610	6.2	1.1×	$77k
Washington	24,460	6.9	1.2×	$95k
Michigan	24,220	5.5	0.9×	$67k
New Jersey	22,990	5.4	0.9×	$88k
Minnesota	21,280	7.2	1.3×	$88k
Arizona	15,850	4.9	0.8×	$72k
Wisconsin	15,600	5.3	0.9×	$65k
Missouri	14,890	5.1	0.9×	$70k
Utah	14,510	8.4	1.4×	$63k
Indiana	14,400	4.5	0.8×	$64k
Maryland	13,570	4.9	0.8×	$76k
Tennessee	13,040	4.0	0.7×	$70k
South Carolina	11,920	5.2	0.9×	$69k
Oregon	11,310	5.7	1.0×	$79k
Connecticut	9,930	5.9	1.0×	$78k
Iowa	8,880	5.7	1.0×	$66k
Alabama	8,390	4.0	0.7×	$60k
Kansas	8,090	5.6	1.0×	$70k
Oklahoma	6,620	3.9	0.7×	$62k
Washington DC	6,340	9.0	1.6×	$98k
Kentucky	6,290	3.1	0.5×	$61k
Arkansas	6,250	4.8	0.8×	$65k
Nevada	5,780	3.7	0.6×	$72k
Louisiana	5,360	2.8	0.5×	$60k
New Hampshire	4,200	6.1	1.1×	$65k
Idaho	3,780	4.4	0.8×	$61k
Nebraska	3,780	3.7	0.6×	$60k
Delaware	3,570	7.4	1.3×	$101k
Rhode Island	3,210	6.4	1.1×	$86k
Mississippi	2,620	2.3	0.4×	$57k
Maine	2,390	3.7	0.6×	$72k
West Virginia	1,650	2.4	0.4×	$52k
Hawaii	1,610	2.6	0.4×	$59k
New Mexico	1,610	1.8	0.3×	$62k
North Dakota	1,550	3.6	0.6×	$62k
South Dakota	1,530	3.3	0.6×	$63k
Montana	1,460	2.9	0.5×	$68k
Vermont	860	2.8	0.5×	$75k
Wyoming	850	3.0	0.5×	$61k
Alaska	570	1.8	0.3×	$67k

Top metro areas

New York-Newark-Jersey City, NY-NJ79,290 jobs · $101k median
Los Angeles-Long Beach-Anaheim, CA39,390 jobs · $83k median
Boston-Cambridge-Newton, MA-NH32,310 jobs · $102k median
Chicago-Naperville-Elgin, IL-IN30,970 jobs · $80k median
San Francisco-Oakland-Fremont, CA24,120 jobs · $123k median
Washington-Arlington-Alexandria, DC-VA-MD-WV21,090 jobs · $87k median
Dallas-Fort Worth-Arlington, TX20,900 jobs · $75k median
Atlanta-Sandy Springs-Roswell, GA19,920 jobs · $79k median

Where this ranks

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Pay and outlook from BLS (OEWS 2025, Employment Projections 2025-2035). Skills and work activities from O*NET 30.3. AI exposure and future-proof scores are modeled estimates. How these numbers are made.