Arts, Design & Media
Public Relations Specialists
SOC 27-3031
Craft an organization's public message and manage its reputation.
The job
Median pay
$75k
$56k to $100k typical range
Outlook, 2025 to 2035
Growing
+1.8% projected
Openings a year
23k
BLS projection
Typical education
Bachelor's
Our model
AI displacement risk
Very high
How much of this job AI may do instead of the person
Works with AI
7/100
AI alongside the person rather than instead of them
AI exposure
92nd pct
More exposed than 92% of occupations · modeled estimate · 98th pct in Microsoft's data
Future-proof
40/100
Key skills
- Active Listening
- Speaking
- Reading Comprehension
- Writing
- Critical Thinking
- Active Learning
Pay and jobs by state
BLS OEWS May 2025, 51 states. Sorted by jobs; per 1,000 is jobs per thousand workers in the state; vs national compares that rate with the country's.
| State | Jobs | Per 1,000 | vs national | Median pay |
|---|---|---|---|---|
| California | 32,710 | 1.8 | 1.0× | $85k |
| New York | 28,250 | 2.9 | 1.6× | $81k |
| Texas | 25,220 | 1.8 | 1.0× | $65k |
| Florida | 17,820 | 1.8 | 1.0× | $64k |
| Washington DC | 16,720 | 23.8 | 13.1× | $103k |
| Pennsylvania | 11,180 | 1.8 | 1.0× | $57k |
| Virginia | 9,990 | 2.4 | 1.3× | $80k |
| North Carolina | 9,910 | 2.0 | 1.1× | $67k |
| Minnesota | 8,260 | 2.8 | 1.5× | $69k |
| Michigan | 7,510 | 1.7 | 0.9× | $65k |
All 51 states
| State | Jobs | Per 1,000 | vs national | Median pay |
|---|---|---|---|---|
| Colorado | 7,410 | 2.6 | 1.4× | $81k |
| Georgia | 6,860 | 1.4 | 0.8× | $73k |
| Massachusetts | 6,760 | 1.9 | 1.0× | $80k |
| Ohio | 6,670 | 1.2 | 0.7× | $65k |
| Washington | 6,430 | 1.8 | 1.0× | $87k |
| Illinois | 6,200 | 1.0 | 0.6× | $76k |
| Arizona | 5,350 | 1.7 | 0.9× | $67k |
| New Jersey | 4,980 | 1.2 | 0.6× | $80k |
| Missouri | 4,820 | 1.6 | 0.9× | $61k |
| Oregon | 4,510 | 2.3 | 1.3× | $75k |
| Wisconsin | 4,410 | 1.5 | 0.8× | $67k |
| Maryland | 4,190 | 1.5 | 0.8× | $80k |
| Indiana | 3,750 | 1.2 | 0.6× | $65k |
| Tennessee | 3,380 | 1.0 | 0.6× | $61k |
| South Carolina | 2,950 | 1.3 | 0.7× | $63k |
| Iowa | 2,890 | 1.9 | 1.0× | $63k |
| Kentucky | 2,580 | 1.3 | 0.7× | $60k |
| Alabama | 2,410 | 1.1 | 0.6× | $62k |
| Kansas | 2,340 | 1.6 | 0.9× | $65k |
| Oklahoma | 2,280 | 1.3 | 0.7× | $65k |
| Connecticut | 1,910 | 1.1 | 0.6× | $85k |
| Hawaii | 1,800 | 2.9 | 1.6× | $64k |
| Utah | 1,800 | 1.0 | 0.6× | $63k |
| Montana | 1,760 | 3.4 | 1.9× | $64k |
| Louisiana | 1,710 | 0.9 | 0.5× | $60k |
| Nevada | 1,600 | 1.0 | 0.6× | $74k |
| Nebraska | 1,590 | 1.6 | 0.8× | $62k |
| Maine | 1,400 | 2.2 | 1.2× | $62k |
| Vermont | 1,260 | 4.1 | 2.3× | $66k |
| Idaho | 1,220 | 1.4 | 0.8× | $61k |
| New Hampshire | 1,140 | 1.7 | 0.9× | $73k |
| Rhode Island | 1,140 | 2.3 | 1.3× | $78k |
| New Mexico | 1,130 | 1.3 | 0.7× | $69k |
| Arkansas | 980 | 0.8 | 0.4× | $65k |
| Mississippi | 950 | 0.8 | 0.5× | $60k |
| Delaware | 930 | 1.9 | 1.1× | $76k |
| Alaska | 640 | 2.0 | 1.1× | $70k |
| North Dakota | 640 | 1.5 | 0.8× | $70k |
| Wyoming | 480 | 1.7 | 0.9× | $67k |
| West Virginia | 350 | 0.5 | 0.3× | $57k |
| South Dakota | 210 | 0.5 | 0.3× | $65k |
Top metro areas
- New York-Newark-Jersey City, NY-NJ24,820 jobs · $84k median
- Washington-Arlington-Alexandria, DC-VA-MD-WV22,810 jobs · $102k median
- Los Angeles-Long Beach-Anaheim, CA11,910 jobs · $80k median
- Dallas-Fort Worth-Arlington, TX7,300 jobs · $69k median
- San Francisco-Oakland-Fremont, CA6,290 jobs · $103k median
- Minneapolis-St. Paul-Bloomington, MN-WI6,170 jobs · $74k median
- Miami-Fort Lauderdale-West Palm Beach, FL5,460 jobs · $65k median
- Boston-Cambridge-Newton, MA-NH5,380 jobs · $81k median
Explore the rankings
Explore Public Relations Specialists interactively →Pay and outlook from BLS (OEWS 2025, Employment Projections 2025-2035). Skills and work activities from O*NET 30.3. AI exposure and future-proof scores are modeled estimates. How these numbers are made.